University Projects
Digital Marketing Consulting Project - APRO
In this project, our team started by interviewing our client at APRO, a B2B Rent-to-Own company, to gather additional information on the company, their desired social media marketing goals, target audience, tone of voice, and their current marketing strategy. Based on this information we crafted a digital marketing plan that includes a website redesign using Wix, Search engine optimization (SEO), Search engine marketing (SEM), designing and implementing email marketing campaigns, and creating a social media campaign plan for APRO.
Client Social Media Plan - Poochie Nellie
Formed a consulting team with other classmates to develop a social media marketing plan for Poochie Nellie, a small athleisure wear company in Austin. During this project, we solicited, received, and integrated feedback from the founder of Poochie Nellie. To create this client social media plan, we conducted background research, then set goals for the plan, developed personas, and finally suggested the best form of content for the company to market and which monitoring tools and metrics Poochie Nellie should use to track success.
Google Online Marketing Challenge - International Institute of Minnesota
The Google Online Marketing Challenge is an opportunity to get real-world experience creating and executing online marketing campaigns for real nonprofits using up to a $10,000 monthly budget of in-kind Google Ads advertising credit through the Google Ads Grants program. The International Institute of Minnesota was selected for our team. In this project, we created a pre-campaign strategy where we researched the company and based on an analysis of the client, its website, and marketing, we crafted an appropriate Google Ads Strategy and metrics for their campaign. We created ads through Google Ads and analyzed our results through Google Analytics. In our post-campaign report, we discussed our results and recommended strategies for the company.
Integrated Marketing Communication Plan - The Body Shop
The goal of this project is to create an integrated marketing campaign for The Body Shop using all direct and interactive channels including owned and earned media channels: social media, email, website, mobile, and print. Our team researched the brand and formed a competitive analysis and SWOT, we then segmented the market audience and crafted a plan to market to our chosen market by choosing the most relevant channels and messages to reach out to them. Finally, we created an estimated marketing budget and how it will be distributed throughout the year.